Privacy Policy

Information You Provide

When you fill out a form on our website — such as the Site Score request, contact form, or scheduling form — we collect the information you submit. This typically includes your name, email address, phone number, business name, business type, and city. You may also provide optional information such as notes or a message describing your needs.

Automatically Collected Information

When you visit our website, we automatically collect certain technical information including your IP address (used for rate limiting and abuse prevention), browser type and version, device type, pages visited and time spent on each page, referring website or source, and approximate geographic location based on IP address.

UTM and Campaign Data

If you arrive at our website through a marketing link, we may capture UTM parameters (source, medium, campaign, content, and term) to understand how you found us. This information is associated with any form submissions you make during that visit.

We use the information we collect to respond to your inquiries and provide the services you request, schedule and conduct technology assessments (such as our Site Score walkthrough), communicate with you about our services, improve our website and user experience, prevent abuse and ensure the security of our systems, understand how visitors find and use our website, and comply with legal obligations.

Essential Cookies

We use cookies that are necessary for the website to function properly, including session management and security features. These cookies cannot be disabled.

Analytics Cookies

With your consent, we use Google Analytics (GA4) to understand how visitors interact with our website. Google Analytics uses cookies to collect anonymous usage data such as pages visited, session duration, and traffic sources. You can opt out of analytics tracking through our cookie preferences.

Managing Cookies

You can manage your cookie preferences at any time using the Cookie Preferences button in our website footer. You can also configure your browser to reject cookies, though this may affect website functionality.

We use the following third-party services to operate our website and business:

Supabase

We use Supabase as our database provider to securely store form submissions. Data is stored in compliance with industry-standard security practices including encryption at rest and in transit.

Google Analytics

We use Google Analytics 4 to collect anonymous website usage statistics. Google may process this data in accordance with their own privacy policy.

Google Maps

Our website embeds Google Maps to display our office location. Google may collect data when you interact with the embedded map in accordance with their privacy policy.

Netlify

Our website is hosted on Netlify, which may collect server logs and technical data as part of providing hosting services.

GoHighLevel (GHL)

We use GoHighLevel as our customer relationship management (CRM) platform. When you submit a form on our website, your contact information and any details you provide are sent to GHL where we manage follow-up communication. GHL processes this data in accordance with their own privacy policy and applicable data protection laws.

Microsoft Outlook Bookings

We use Microsoft Outlook Bookings to allow visitors to schedule appointments and consultations directly through our website. When you book an appointment, your name, email, phone number, and any details you provide are processed by Microsoft in accordance with their privacy policy.

We retain form submission data for as long as necessary to fulfill the purpose for which it was collected and to comply with our legal and business obligations. Contact form and Site Score submissions are retained to facilitate ongoing communication about our services. You may request deletion of your data at any time by contacting us.

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes encrypted data transmission (HTTPS), database-level security controls and access policies, rate limiting on form submissions to prevent abuse, and restricted access to personal data on a need-to-know basis. No method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Depending on your location, you may have the right to access the personal information we hold about you, request correction of inaccurate information, request deletion of your personal information, opt out of analytics tracking, and withdraw consent for data processing where consent is the legal basis. To exercise any of these rights, please contact us using the information below.

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and how it is used, the right to request deletion of your personal information, and the right to opt out of the sale of personal information. We do not sell personal information to third parties.

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will promptly delete it.

We may update this privacy policy from time to time to reflect changes in our practices or applicable law. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.